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Blogging

March Blogging U. Courses: Blogging and Photo 101

Posted February 27, 2015 by michelle w.

Kick off your new blog or explore the fundamentals of photography with a supportive community of bloggers.

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Blogging

Daring dinners: is it a good social media strategy?

Posted February 26, 2015 by andrea tomkins

I’ve been thinking about THE TWITTER and the power of social media a lot this past week. Mostly because (a) I’ve had two meetings with two different agencies about working with social media influencers and (b) I attended an affair called The Secret Supper, which REALLY got me thinking about the intersection of social media and […]

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Blogging

Blog Notes

Posted February 24, 2015 by kate@smalldeadanimals.com

I’m sure there will be issues. Let me know in this thread if you see something, please. Obviously there is theme related stuff that needs to be tuned and I’ll get on that. Cheers, lance…

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Blogging

Blog Notes

Posted February 23, 2015 by kate@smalldeadanimals.com

Small Dead Animals will be down tonight after 22:00. I don’t expect it to last too long, but you never know. Cheers, lance…

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Blogging

5 Tips on Marketing for Law Firms (Video)

Posted February 19, 2015 by Anonymous
The world of marketing remains a bit of a mystery for many legal professionals.  We know enough about it that many of us become do-it-ourselfers for our websites, blogs and even our branding.

Nonetheless, there is much we can learn from true marketing professionals.

To that end, I have the pleasure today of introducing the first in a series of videos on Marketing for Lawyers and Legal Professionals I’ve done with Sandra Bekhor of Bekhor Management and Toronto Marketing Blog. Sandra’s firm provides marketing and practice management services nationwide to lawyers and other professional practitioners.

In this installment, Sandra discusses marketing for lawyers and provides 5 tips on taking your firm’s marketing endeavours to the next level:

Here are Sandra’s key tips from the video:

1. Track where your client enquiries are coming from.

  • Generate data on what’s working for your firm today by asking your intake staff to ask new clients how they became aware of your firm and by including a question on your intake questionnaire that asks this same question. And, of course, remember to thank your referral sources.

2. Analyze your marketing budget (and spend wisely)  

  • Be aware of how much you are investing in each of your marketing initiatives over the course of the year, and determine which of those initiatives are delivering a good return.  If an initiative isn’t working, discontinue it.   If you are seeing success, consider how to extend and build on that success.

3.  Decide what you want your marketing to generate for you, and use marketing to shape the practice you intend to build.

  • Consider the “80/ 20 rule:” 20% of your practice drives 80% of revenue.  Decide what you want more of, and direct your marketing efforts toward those outcomes. Develop a sense of who your “ideal” target client is, and target those clients.
  • This applies to each individual lawyer.  Take a look at your practice – the kind of work you are doing and the kind of work you’d like to be doing.  Focus your marketing efforts on reshaping your practice to align with your professional aspirations and goals.

4.  Develop a plan

  • After analyzing what has already been working, deciding where you want to get to and establishing your budget, you will have compiled much necessary information to feed and direct your law firm’s marketing plan.
  • While there are many steps to getting there, ultimately your marketing plan is an action plan.  It tells you what projects you should be working on – develop a logo or tagline, expand your engagement on social media, arrange speaking engagements, or update your website, as examples.
  • It will likely include marketing activity that the entire firm will participate in, as well as personal level activities that are customized to each lawyer’s strengths and interests.
  • If a stated goal is to open x new files in a preferred area of practice or to drive y dollars in revenue by end of year, your plan will also help you determine how many of these marketing activities will need to happen (and at what frequency they must happen) to make your goals a reality.

5.  Implement your plan before the ink dries

In fact, start implementing even before you finish the plan.

6.  Bonus Tip (from me):  Involve Marketing Professionals

  • Marketing professionals bring objectivity, understanding of the marketplace and an assortment of strategic and creative skills to any law firm marketing initiative.
  • But perhaps most importantly, marketing professionals can help law firms to identify and clearly articulate their authentic identities and strengths.  They then can work with us to translate these articulated strengths into marketing initiatives aimed at building the kinds of practices we all genuinely aspire toward.

It’s not quite as simple as “if you build it they will come,” perhaps.

But if you build it and market it appropriately and professionally – and your firm delivers the quality of service it promises to deliver – you are likely to have a very successful career in the practice of law.

For the professional practice of today, I’d suggest, marketing has become one of the necessary – and unavoidable – components of such success.

(Cross-posted at Slaw Tips)

- Garry J. Wise, Toronto

Visit our website: www.wiselaw.net

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Entertainment

The Humblebrag Is The New Selfie

Posted January 30, 2015 by Sonya

A new study conducted by Virgin Mobile Canada and Vision Critical revealed that 50% of Canadians “humblebrag” on social media. And yes, the term is officially in the Oxford Dictionary. This made me literally laugh out loud… I was in taxi, […]

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Facebook

Is Facebook Indirectly Your Employer?

Posted January 22, 2015 by Anonymous

A recent article published by at Huffington Post shone an interesting light on Facebook’s contribution to the Canadian job market.A study prepared by Deliotte of some contention (as it was funded by Facebook) found that the social media giant may …

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Entertainment

Be A Little Selfish And Tell Your Own Story

Posted January 20, 2015 by Sonya

I admit that over the past couple of weeks I committed to giving myself a bit of a breather after the kids went back to school. It’s not that easy but there were things I wanted to take care of. […]

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General

The art of the social media apology

Posted December 22, 2014 by Ted Bird

   So, it’s come to this: even the gays are apologizing on social media.    Mind you, the apology from the New York City gay bar Boxers has nothing to do with gayness.  It’s for a purported hack of Boxers’ Twitter account,…

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Allan's Perspective

Saturday Morning Confusion About Privacy #76

Posted November 8, 2014 by Allan W Janssen

Facial recognition technology is used to screen people at the Statue of Liberty in New York. The U.S. government pumped millions of dollars into the development of facial recognition technology after the Sept. 11, 2001 attacks. (Chip East/Reuters) Dear Readers: If anybody is still confused about how much the government is prying into your private […]

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Facebook

An Instagram Guide For Parents

Posted November 5, 2014 by Sonya

I love Instagram; all the visual inspirations from “igers” (short form for Instagrammers) and it’s a simple way to catch up with what some of my friends are doing, it’s perfect. It’s fun and I know that kids are definitely […]

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Adult

Exclusive photo’s of Jian Ghomeshi on a date!

Posted October 31, 2014 by Allan W Janssen

Dear Readers: Once again, ya saw it here first! After a great amount of trouble and expense, the Perspective Naked News staff , a branch of the Perspective Research Department, has managed to obtain this clip of Jian Ghomeshi on a recent date with one of the women now accusing him of assault. As you […]

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Facebook

Man Finds Out He’s A Dad On Facebook… 2 Years Too Late

Posted October 29, 2014 by Anonymous

Look, I get it. Social media is great, especially Facebook who is like the mothership of online communication. It has connected people in unimaginable ways, but sometimes nothing beats some good ol’ face-to-face, person-to-person interaction. As this Oklahoma man might […]

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Allan's Perspective

This is either racist and sexist ….., or it’s not!

Posted October 27, 2014 by Allan W Janssen

Olivia Chow is running a strong LAST amongst the tree major contenders for the job of Mayor of Toronto today…………, and she’s NOT happy! What has made her even more disgruntled is a political cartoon published by the Toronto Sun over the weekend. They poked fun at poor Olivia in a way that is either […]

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Blogging

In 2014, what is my blog for?

Posted September 9, 2014 by Darren

This site is home to nearly 6000 blog posts. However, this will only be my third blog post of 2014, and only my 20th since the…

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General

Checking in on Vine, Google+ and App.net

Posted February 23, 2013 by Darren

Since I started using Instagram, there have been times when I’ve wanted to share a short video instead of an image. Because Instagram is so much…

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General

My first ten tweets were particularly idiotic

Posted February 14, 2013 by Darren

“But I say unto you, That every idle word that men shall speak, they shall give account thereof in the day of judgment.” Matthew 12:36 I…

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