I’ve been thinking about THE TWITTER and the power of social media a lot this past week. Mostly because (a) I’ve had two meetings with two different agencies about working with social media influencers and (b) I attended an affair called The Secret Supper, which REALLY got me thinking about the intersection of social media and […]
Nonetheless, there is much we can learn from true marketing professionals.
To that end, I have the pleasure today of introducing the first in a series of videos on Marketing for Lawyers and Legal Professionals I’ve done with Sandra Bekhor of Bekhor Management and Toronto Marketing Blog. Sandra’s firm provides marketing and practice management services nationwide to lawyers and other professional practitioners.
In this installment, Sandra discusses marketing for lawyers and provides 5 tips on taking your firm’s marketing endeavours to the next level:
Here are Sandra’s key tips from the video:
1. Track where your client enquiries are coming from.
2. Analyze your marketing budget (and spend wisely)
3. Decide what you want your marketing to generate for you, and use marketing to shape the practice you intend to build.
4. Develop a plan
5. Implement your plan before the ink dries
In fact, start implementing even before you finish the plan.
6. Bonus Tip (from me): Involve Marketing Professionals
It’s not quite as simple as “if you build it they will come,” perhaps.
But if you build it and market it appropriately and professionally – and your firm delivers the quality of service it promises to deliver – you are likely to have a very successful career in the practice of law.
For the professional practice of today, I’d suggest, marketing has become one of the necessary – and unavoidable – components of such success.
(Cross-posted at Slaw Tips)
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