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Can marketing learn from agile?

Posted April 2, 2014 by Anonymous

By Steve Johnson Failing to focus, failing to choose one discipline and stick to it, is exactly what leads firms to a state of mediocrity.—Michael Treacy & Fred Wiersema When I was the head of marketing, I got into a heated argument about our marketing and promotion programs. It was in a senior management meeting […]

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Come to Fireworks Factory

Posted March 14, 2013 by Darren

In recent years, Web of Change has been the most important event I attend each year. It’s a gathering of really senior people in the social…

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Why today is about Bell Canada, and not mental health

Posted February 12, 2013 by Darren

According to Bell Canada, today is Bell Let’s Talk Day. The company launched an initiative that donates to Canadian mental health programs each time you make…

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