You got something going that you have been dreaming about for sometime and you can’t wait to drop in the world because you just know everyone will love it. You tell the world only to find out that no one cares even half as much as you do. What do you do? You may have […]
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by John Mansour A clever person once said that it’s product management’s job to put the products people want to buy on the shelf, and product marketing’s job to get buyers to take them off the shelf. For B2B companies, emptying those shelves requires a unique competency in your sales force that goes beyond the […]